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The mission of the Public Relations Committee is to convey the professional image of open water lifeguards and heighten public awareness of the importance of lifesaving. Our goal is to identify specific challenges and provide effective, accurate and professional response to inquiries. In addition, the Public Relations Committee archives media related to lifesaving.

Public Relations Committee Update: Fall 2018

Currently, the new CSLSA website is in test mode. CLICK HERE to access the not-yet-posted website. Once approved by the CSLSA Board of Directors, the site goes live and replaces the old web address. This new site provides a tablet friendly version, easily accessible on handheld devices. Committee Chairs will be trained by the new host to upload their own content. Assistance with administrating the site is welcome! No experience necessary. Please send your thoughts and comments about the new website to Bryan at

Click to view seven Frequently Asked Questions (FAQ’s)

What Do Those Beach Flags Mean?

generally safe

increased surf/rip, use caution

strong surf/rip, only strong swimmers w/ fins

no hardboard

        Lessons in Lifeguarding: So. Cal. first-responders get glimpse into lifesaving an ocean away (pdf)
        Lifeguard: The Best Tough Job Under the Sun (website)
        Media Magic (pdf)
        Not On My Watch (pdf)
        Public Perception of Lifeguards (pdf)
        USLA 50th Anniversary (pdf)
        Subject to Change (pdf)
        Lifeguards Battle it Out (website)

Click Here to send a message to our Public Relations Chairperson.